(Amazon A+)

Objective:

Braun, a leader in the kitchen and home appliance industry, wanted to enhance its online presence by developing high-quality Amazon A+ content. The goal was to highlight Braun’s advanced technology, innovative designs, and energy-efficient features to attract more customers and improve product visibility on Amazon.

Problem:

Braun’s existing product pages on Amazon lacked detailed descriptions and visual appeal, which made it difficult for the customers to fully understand the advantages and features that Braun appliances have over the competitors. This led to a reduced conversion rate and, in essence, led to sales being lost. 

Solution:

We developed quality A+ content to promote Braun appliances as we applied high-quality images, short descriptions, and beneficial features that make appliances stand out. What we did to solve the problem was to shift our attention towards enhancing product presentation and ensuring all relevant information was readily available to the customers.

Results:

After applying the A+ content strategy, we noticed that Braun’s position improved a lot in terms of awareness among Amazon customers, which resulted in a better conversion rate and sales volume. The improved A+ content was able to convey the importance of Braun’s product, in addition to proving the quality of the brand.