(Amazon A+)

Objective: 

The global air conditioner market leader, Daikin, wanted to improve its online presence by advertising its product through creating high-quality A+ content. Daikin’s goal was to highlight its advanced technology, energy efficiency, and unique features and ultimately attract more customers to check out its product.

Problem:

The existing Daikin products on Amazon did not contain proper descriptions and lacked aesthetic appeal for customers. The lack of product details deprived the interested buyers of information on the benefits of using Daikin products. As a result, it reduced conversion and hence led to lost sales.

Solution:

For Daikin on Amazon, we created A+ content using high-quality images and concise writing to highlight the specific benefits of using Daikin products. This strategy was aimed at attracting more customers and demonstrating the true value of our products.

Results:

Daikin noticed a significant improvement in overall visits to the product pages and customer interactions. Our A+ content strategy not only improved sales and conversion rates but also created confidence and awareness among customers of the brand.