(Amazon Sponsored Ads)

Objective:

DeLonghi wanted to overtake its direct competitors on Amazon in three Different portfolios with different product lines. The objective was to increase brand awareness and achieve an increase in ROAS by 15%. Additionally, they wanted to increase brand recall in their category to drive more traffic and sales.

Problem:

As it was seen on Amazon, DeLonghi was very much into competitions with other companies who were spending more money for ads and gaining more views, which made it tough for the DeLonghi to get seen by the customers. To get through this, we required a detailed understanding of the competitors and their ad spending habits.

Solution:

To understand the strategies of DeLonghi’s competitors, we examined their advertisements and initiated our ad campaigns with greater bid rates, focused on premium ad spaces. As a result of this, we will be able to reduce instances where other brands were more visible while DeLonghi’s products could be hidden.

Results:

Within 45 days, DeLonghi achieved a 70% brand share, surpassing the competition. Brand engagement increased by 35%, and the store saw 70% returning visitors, significantly boosting brand recognition.