Brand Objective

Hasbro wanted to connect with its customers on its Amazon e-commerce store by promoting nine different product lines. The goal was to increase brand visibility and engagement while raising their return on ad spend (ROAS) by 20% and driving sales, especially among parents in the UAE.

Problem

Hasbro struggled to reach its target audience—parents of toddlers and adult kids—who typically spent over AED 500 on Amazon. 

Solution

By carrying out relevant research, we discovered that these parents were looking for high-quality products from online stores. This is where we capitalized and created a specific campaign using Amazon Sponsored Ads to promote the range of Hasbro’s products and their quality.

Results

In just one month, our campaign delivered great results, achieving a ROAS of over 10 across the account. This not only increased brand engagement but also strengthened Hasbro’s reputation as a trusted brand for families in the UAE.