Stand out within Dubai’s highly saturated luxury hospitality market and differentiate from competing resorts.
Clarify unique selling points (USPs) and communicate them effectively to high-intent audiences.
Scale performance efficiently across social and display channels while maintaining brand prestige.
Conducted deep USP definition and audience research to segment targets based on needs and motivations.
Maintained an always-on presence across Instagram, Facebook, and LinkedIn with rich visuals and authentic UGC.
Executed targeted ad campaigns and active community management to expand reach and drive bookings.
Achieved a consistent +4% month-over-month increase in engagement rates across social platforms.
Contributed over 7% to total monthly sales, establishing social media as a key revenue driver.
Delivered an exceptional average ROAS of 11.5, maximizing marketing efficiency.