Gree Electric Appliances Inc. of Zhuhai is an international air conditioning enterprise that has integrated R&D, manufacturing, marketing, and service.
GREE UAE CASE STUDY
NIA the official distributor of GREE in the region wanted to promote the brands 5 Year Service and 5 Year Warranty.
GREE was not a well associated B2C brand w.r.t. air conditioning in UE. The team did mystery shopping and only 1% of people knew who GREE was. Hence this first-time digital campaign was set to establish brand awareness and a connection of the GREE air conditioning with a 5-year warranty and service value proposition targeting the Asian diaspora.
The campaign was rolled out on the top news platforms in the UAE GulfNews while catering to the brand’s need to target the Asian community, site takeovers were launched on TimesOfIndia & Manoramaonline alongside Google & YT which were to support a long tail effect. Additionally, a fresh landing page was developed to address the post-click results.
A whooping 6.6 Mn impressions giving 38K clicks converted into 21K unique users on the GREE Landing Page. The landing page recorded 1000 events generation (incl. brochure download, call button, and form submission)