Kärcher is a globally active family-owned company from Winnenden and the world market leader in cleaning technology.
Kaercher UAE Case Study
BRAND OBJECTIVE
Karcher wanted to reach their B2B audience online for their automated car wash product used in gas stations.
Problem
To reach a very niche & unique audience in UAE – Tech Industry Decision Makers with the brand’s first-ever digital campaign.
Solution
With due research, we discovered that this B2B audience was looking for such high-end products online during its nascent stages. This posed as an opportunity and we took the campaign live on Google Search for a period of 1 month.
Result
The Campaign results were astounding, The website lead form submission increased 10x times; the lead quality was 85% genuine of which 30% converted into placing the order with Karcher directly within 6 months.
