Redington has a strong presence across emerging markets of India, the Middle East, Africa, Turkey, Singapore, and parts of South-East Asia.
Redington UAE Case Study
Redington wanted to reach a niche audience (Tech Industry – Decision Makers) to raise awareness about the award and drive traffic to the website to generate Leads.
A high-end auto car wash machine that is typically used in gas stations/transportation/car service companies only. Reaching this audience through their first digital campaign was a big challenge, as their presence on the online platform in the region was negligible.
With prior experience and historical campaigns analysis, we understand that LinkedIn is the most preferred platform to reach business decision-makers in the region; hence we devised a media plan to execute the campaign on LinkedIn for a lead generation payout.
Achieved a total of 160 leads for the campaign
- Expansion of the audience has resulted in higher reach and leads for the campaign.
- Achieved a cost per lead of $60 – well below the average of $100 for IT category clients (as per Linked In learnings)
- Delivered a total of 300K + impressions and 2,400+ clicks.