Buy And Sell Where It Matters
Media planning and buying are two of the most effective ways of marketing a product or launching a new product in the market. In media planning, we determine the most influential media marketing tools we can follow to provide our clients with optimum results. It involves looking for various digital and offline marketing spaces to offer our customers the most benefits and reach.
Once the media planning phase ends, media buying follows. Media buying focuses on getting the most impressions from the targeted audience at the lowest cost. In media buying, we rent various digital and offline pages for a specific time to run their campaign at a minimum price. We also negotiate with multiple ad publishers and are responsible for setting, starting, and optimizing the ad budget. We try to put a brand or product in front of the target audience, whether watching a TV show or scrolling through their phones.

The process that drives success

Campaign Outlining and Strategizing
Our team of experts sits together to understand the goal of the campaign and the results that the client wants to achieve through this campaign. This helps us to create a clear outline of the campaign with the message that would go out.
Platform & Media delivery selection
This is a stage where our media planners identify and select the best channel where the target audience resides and that best aligns with the brand goals.


Negotiation and Ad Placement
Our team reaches out to their connections with their budget and negotiates the price to give the client the best ad space at the best price. We also use programmatic technology that automates the media buying and selling process.
Review & Optimization
Once the ad is live, our team analyzes the metrics to understand what went well and what needs improvement. Based on the insights, we make informed campaign management, adjustments, and optimize for the best results.

Why Choose Adapts Media?
Adapts Media, one of the biggest digital marketing companies in Dubai, is connected to thousands of organizations that are taking PR and media support from us. As a digital marketing company, we try to deliver the best results we can give in a promised period. From creating a detailed campaign outline to delivering you the results with insightful data, we have your back from the beginning till the end and beyond.
Make the Right Choice!
Media planning and buying are two essential components of advertising, and one wrong decision can break your morale and bank balance. Whether it’s understanding the target audience or identifying the ideal channel, each step of media planning and buying is crucial and should not be given in the wrong hands. At Adapts, we have many years of experience handling high-ticket price campaigns and clearly know our way around such an important marketing segment. If you don’t want to risk your hard-earned money and need an expert intervention – we are always a call away from you!