AI is shaking things up in the content world. These days, 68% of marketers are turning to tools like ChatGPT to whip up their first drafts. It’s quick, smart, and knows its way around words—perfect for when you need SEO content that’s clean, clear, and ready in minutes.
But can it really rank on Google? That’s where things get interesting. With a little help from humans, AI blog writing tools can do a lot—but not everything. Let’s find out where it shines and where it still stumbles.
Can ChatGPT Really Write SEO Blogs?
The answer might surprise you. Yes, it can write blogs that are engaging, informative, and customized for search engines. It’s very fast and helps you structure it nicely. However, here’s a twist. ChatGPT lacks human intelligence and doesn’t fully understand what’s funny and what’s not, which can hurt people’s sentiment and can seriously damage a brand’s reputation.
How ChatGPT Helps with SEO Blog Writing
Fast Drafting, Keyword Inclusion, and Structure
The best thing about ChatGPT is that it can generate both ideas and suggestions quickly when you are meeting a deadline. With the right prompts, it can give you a well-structured blog and stuff relevant keywords, making blogging with ChatGPT less challenging, especially for newbies. In fact, a 2023 report by Semrush revealed that 68% of marketers use AI tools for first drafts, especially for SEO content.
To know more about how SEO can enhance your SEO game, you can refer to our article: Optimizing AI SEO: What You Need to Know In 2025
Saves Time for Strategy and Edits
Because ChatGPT does the heavy lifting with the first draft, writers have more time to focus on SEO strategy, like link building, internal linking, or improving meta descriptions. In cases where you need heavy research or want to simplify an already-written blog, ChatGPT can really take a toll. It can cut irrelevant data for a blog and can provide the exact information that you need, saving you time. It is undoubtedly one of the best AI for blog writing at the present moment.
Enhances Content Consistency
ChatGPT maintains a consistent tone, style, and structure across multiple blogs, which is essential for building brand voice and improving reader experience, which are crucial for SEO success.
This AI tool is very useful in delivering the same kind of tone in every blog if the user uses the prompt correctly.
Where ChatGPT Falls Short
Lack of Human Tone and Brand Voice
Here’s the catch—ChatGPT doesn’t “feel” your brand. You’ll notice the content can sound flat, robotic, or too formal. Let’s say your brand has a cheeky, fun tone like Duolingo, which loves memes and sass, or Wendy’s, known for its witty Twitter comebacks. ChatGPT might miss the mark, so play it safe.
For example, a human writer might say:
“Our chips are so crunchy, your neighbors might even complain about the noise.”
It’s fun, it’s engaging, and it brings a smile to your face.
ChatGPT goes like this:
“Our chips are crispy and full of flavour.”
Not wrong, but it feels lame and boring. Certainly not generating a bond between the brand and the public.
Factual Accuracy and Relevance
ChatGPT doesn’t browse the internet in real-time unless connected to a tool like Bing search. So if you want it to mention the latest 2025 Google algorithm update or a brand-new trend in your niche, it might give outdated info.
Even brands like Nike and Airbnb rely heavily on accurate, updated content to maintain trust. They can’t afford AI-generated errors. According to Content Marketing Institute’s 2024 survey, 43% of marketers said they caught incorrect or misleading facts in AI-written content.
Can’t Replace Subject Matter Expertise
Suppose your blog demands a deep knowledge about a particular topic, say explaining advanced coding tricks or legal changes in marketing compliance. In that case, ChatGPT can deliver it but won’t nail it. You still need a human expert to fact-check and fine-tune the content.
Final thoughts
Can ChatGPT write blogs? Yes, it is a brilliant SEO blog writing tool, but not one of the writers. It helps to speed up the writing process, shape the structure, and prepare SEO-ready drafts. Yet, humans surpass every time in terms of voice, emotion, and real connection. They catch those details that an AI misses and ensure every word sounds as if it came from your brand.
If you want detailed SEO-friendly content, including blogs, newsletters, and PR articles in a particular tone and don’t know where to go, you can reach out to Adapts Media. We are a premier digital marketing agency based in Dubai that offers digital marketing services like content marketing and SEO that take your digital presence to the next level. Reach out to us and let’s create your success story together.
