Whether you are a newcomer trying hard to get seen in your niche or an established organization trying to maintain your reputation in the market, being fast, efficient, and unique helps you stay ahead.
With the roll-out of various AI tools for digital marketing in the UAE, it has become less challenging for marketers to be more efficient and quick. Not only can you streamline your day-to-day tasks, but you can also enhance the quality of your work. If you’re a marketer burdened with big piles of work and want to elevate your efficiency without compromising on quality, then this blog is just for you.
In this blog, we are going to talk about the benefits of using AI tools and what AI tools you can use to perform a particular marketing task.
Why should marketers use AI in digital marketing in the UAE?
UAE is continuously growing digitally, with more foreign brands entering the region’s thriving market. The expansion has brought competition as well, and following the basic marketing tactics is just not enough to surpass the competitors. That’s where AI tools come into the picture. Here are things you can achieve using AI tools in marketing:
Data Analysis
AI tools help you analyze the performance of your marketing campaigns, monitor the visits to your website, and provide you with detailed reports on where you’re lacking and what you are best at. This helps you make informed decisions, increasing your chances of success.
Better targeting
By analyzing customers’ behavior and relevant customer data, AI tools empower you to create a more personalized experience. This personalized experience can range from sending personalized emails to pushing recommendations in real-time, giving you a sense of control and confidence in your marketing strategies.
Boosts productivity
AI tools can perform a lot of tedious and time-consuming tasks within seconds, enabling a marketer to focus on other important aspects of business development.
Some of the best AI tools that marketers must try
Brainstorming – ChatGPT
An unreplaceable part of a marketer’s daily task is brainstorming, and also probably the most time-consuming one. Whether you are a social media manager who ran out of ideas to create a witty reel or an SEO specialist looking for creative ways to rank your page, using ChatGPT will certainly help. Just feed a nicely-drafted detailed prompt clearly mentioning your requirements, and you’re done. Your question will be met with some of the very unique ideas that you would have never thought of.
Proofreading – Grammarly
Writers are humans, and they are bound to make mistakes, especially when it comes to proofreading a big piece of an article. With AI tools like Grammarly, not only can you rectify your spelling mistakes but also improve the readability of your article by rephrasing poorly written phrases or sentences.
Creating and testing designs – Figma
With endless design versions, suggestions, and sending files back and forth for approval, keeping everyone on the same page often becomes challenging for a designer. Being a cloud-based platform, Figma makes designing super fun and collaborative.
Here is how it is excellent for designers:
·Multiple people can work on the same design and leave comments and feedback.
·One can share their design or progress of their work just by sharing the Figma link.
·From designing websites to apps, you can design a world in Figma.
Automation – Zapier
There are plenty of boring, repetitive tasks that marketers have to do on a daily basis. Imagine having tools to automate digital campaigns in the UAE without having to raise a finger. Zapier is one such AI tool that creates numerous automations across marketing tasks, from automatically posting new blogs to adding new leads to the email list.
SEO – Clearscope
One of the most important aspects of marketing is SEO, and having AI-powered SEO tools for UAE marketers helps! With tools like Clearscope, you can analyze top-ranking keywords, create SEO-focused content outlines, monitor content performance, and more, boosting your rankings.
Conclusion
AI has become an integral part of every marketer’s life in the UAE and is shaping the future of marketing. From using AI for lead generation in the UAE to automating marketing tasks, AI tools just make life easy. However, we have to understand that AI tools are here to help us with our work and not replace us. Using AI tools paired with human intelligence and creativity will not only boost your efficiency but keep you a step ahead of others.
At Adapts Media, we know the importance of AI tools in digital marketing and make sure to use them to bring the best out of our marketing campaigns. Reach out to our team and give your marketing efforts a push powered by AI.
