People tend to remember more things by watching than by reading or listening, which is why video marketing for businesses proves to be one of the most effective ways of advertising. Therefore, in this rapidly changing digital space, adapting video marketing as a mode has become a must for every brand to engage audiences and boost conversion. Since every brand is following the trend, standing out from others has become a difficult task, but if you follow these tips, you can take full advantage of the power of video marketing.
Short-form videos
People’s attention spans have reduced nowadays. With infinite content available on the internet, keeping them glued to your content for more than 5 minutes has become a big task. That’s where short-form videos like Instagram reels and YouTube shorts come in handy. These platforms allow you to convey your message in just a few seconds, which works well to quickly capture your potential customer’s attention on the go.
User-Generated Content (UGC)
What could be better than listening to a real customer’s experience with a product or service before making a buying decision? Perhaps that’s why companies are opting for user-generated content to sell their product/service in the most transparent and genuine way. These types of content help companies gain the trust of potential customers by keeping things unscripted and raw while maintaining a deep bond with the already-acquired customers.
Shoppable Videos
Gone are the days when you have to keep scrolling through the product page of a brand in order to buy it. With a shoppable link integrated with a video advertisement, it has become easier for companies to convert their viewers into buyers with a click of a button. People are more likely to click the buy link when they see their favourite influencer recommending something that they are looking for.
Virtual-reality Videos
Convincing a customer to buy your product is a tough shell to crack! Hence, it is up to the brands to address all their doubts to streamline their buying experience. Imagine you want to buy a king-size bed but don’t know how it is going to make your room look. But if you could see it through virtual-reality video, you can make your decision instantly.
Virtual event marketing
After the pandemic hit the world, companies, especially service providers, had to search for an alternative to market themselves; that’s when virtual event marketing came into existence. Now, anyone who is selling something can reach out to millions of people by organising a virtual event no matter what country they belong to and converting them into a customer by engaging with them without having to spend a single penny.
Video Marketing with a message
With people becoming more aware and socially responsible, ads are written in such a way that they position the brand as someone who cares without compromising on product promotion. Brands incorporate compelling storytelling into their ads to connect with people and develop a deep connection with them.
It’s time you try some of these video marketing tips and find out which one works best for you. Going forward, you can analyse the user engagement data and make even more effective marketing strategies that keep you a step ahead of your competitors.