Social media platforms are constantly evolving, and so do the people using them. If you look back at the last few years, you will notice how drastically things have changed, be it the way people interact with one another, the advertising process, in-built marketing tools, or new features.
With so much happening, it’s hard to tell what is going to work and what’s not, but having the knowledge of social media trends is certainly going to keep you in the race. Also, this will allow you to make a smooth shift without having to redefine your marketing strategies, leading to additional time and money spent. In this article, we are going to shed light on the useful social media trends that are the talk of the town and are expected to last longer.
Social Commerce
E-commerce is already a hit. Imagine how a blend of e-commerce and social media would benefit marketers!
Make a good social shopping experience
People spend a considerable amount of time on social media, and brands know it. Hence, not reaching out to them through their feeds would be a huge loss for you. Imagine people scrolling through their social media, watching a travel vlog, and an ad for an exciting travel discount from a travel brand pops up in their feed. More likely, they’re going to check the offer and make a purchase if the offer interests them.
Reels
Ever since the launch of reels, they’ve been trending, and considering their less time-consuming feature, people do not mind a little distraction.
Catch their attention in a blink
Let them consume the content through reels! All you need to do is prepare a smart marketing reel, strategically place it on the platform, and let the social media algorithms do the rest. It is advisable to create engaging content that resonates with your social media audience.
AI Adaptation
Don’t be stubborn about not using AI Tools. Use it to enhance your marketing tactics and embrace the change.
Save your time and efforts
Marketing a brand is a broad field, and using AI to perform some of the marketing tasks is only going to supplement your overall efficiency. Be it catching people’s attention with an AI-generated reel or letting an AI address their queries; you can leverage AI’s power to perform an ‘N’ number of things by being creative.
Influencers Collaboration
It’s the best way to convert an honest audience into an honest customer.
Leverage the influencer’s popularity
It’s safe to say that nowadays, social media influencers are no less than film celebrities, the reason being their active and genuine reach within their fans. Influencer collaborations bring more originality to their brand promotion by actually using the product and services of a brand and providing their review.
Social Listening
Give an ear to hear what customers have to say about you, their demands and complaints.
Tracking beyond likes
Social media is not only about impressing your customers with an attractive post and gaining likes, but it’s also about hearing them and acting upon their complaints or suggestions. This social media trend, social listening lets you gain insights into customer behavior and helps identify trends and competitors’ approaches.
Conclusion
With nearly half of the world’s population using social media, it is evident that it’s not going to vanish anytime soon. That said, adapting to changing trends and curating a marketing strategy based on it is definitely going to give you a long run in the industry while optimizing your customer reach and retention. With Adapts Media, the best digital marketing agency in Dubai, you can boost your online presence by leveraging its social media marketing expertise and staying ahead of your competitors.