The Benefits of Live Streaming for Businesses: How to Use It to Connect with Your Audience

Are you a brand struggling to grasp your audience’s attention?

Then this blog is for you…

When it comes to keeping the audience engaged, brands need help to keep the content flowing while keeping the quality consistent. 

Content marketing plays a very vital and result-oriented approach in keeping a firm connection between the brand and the audience.

Here is where Live Streaming comes into the picture. Live streaming has gained popularity over the past few years, and it’s no wonder why. For businesses, it offers a terrific approach to connect with target demographies in real-time and keep them engaging in a way that traditional marketing methods simply can’t match.

This blog aims to take you on a knowledge journey presenting the benefits of live streaming for entities and implementing them to outshine the market.

Why Prioritise Live Videos?

While current content strategies, like blogs, articles, Newsletters, etc., are still in the wind, surveys have proved more than 80% of adults consider videos over text content [1]. Resulting in several digital platforms prioritising lives feeds over other formats of communication. 

Per Facebook, live videos generate 6 times higher engagement, like comments and reactions, over regular uploads. Meta also considers this due to the fact that content creators broadcasting live content often prompt discussion among their followers.[2] 

Furthermore, the immediacy and intensity of a live video’s format are brutal for prerecorded videos to match. This is, in essence, Meta’s philosophy regarding promoting Live streaming and prioritising effective, educational, and entertaining content.

Facebook Lives intends to increase visibility and audience engagement. Is it as effective as publicly available footage, though?

According to the current live-streaming market and statistics [3], the video industry is booming drastically, with a broader audience reaching in no time. So, if you are looking for techniques to have a competitive edge, you must incorporate live streaming into your marketing plan to catch some eyeballs.  

So, how can live streaming foster your business goals?

Whether a business is looking to harness the power of live streaming via free modules like social media or live streams or wants to invest in a high-quality video platform in their quiver, nurturing it to live broadcast is a great way. 

Here are the top 6 ways live video streaming can complement the content already being produced and help you achieve your business goals.

Top 6 Benefits of live streaming for Businesses’ online presence 

• Increase brand awareness
• Establish credibility and leadership 
• Increase your event reach beyond in-person boundaries
• Wide Variety of Content Uses
• Strong sales conversions
• Create a value that persists

Increase Brand Awareness

Live events project an exciting opportunity to broaden your professional networks and create new leads for your product and company. You may extend your reach to more people by forming partnerships with other businesses and collaborating with influential people in your industry online.

Establish Credibility and Leadership 

Live broadcasts in which notable guests and decision-makers participate are excellent methods to get your name out there and position yourself as a leader in the respective industry.

It’s possible that your company’s subject-matter experts enhance brand authority, online traffic, and client loyalty when they bring innovative ideas and answers to problems that are impacting your industry.

Increase your Event Reach Beyond In-person Boundaries

Streaming online eliminates geographical constraints resulting in exposing your thoughts to the outer world. Broadcasting your thoughts worldwide reduces the cost of travel and time barriers and increases audience size from one locality to the world as a whole.

Wide Variety of Content Uses

Beyond audio and video, live broadcasting incorporates a broader range of media. You can utilise video, still photographs, written text, and live chat in any combination that best serves your purpose. 

On multiple platforms, users have access to a diverse selection of presentation choices. 

One of the most significant advantages of live broadcasting is the possibility of using previously recorded content for advertising or other promotional reasons.

Strong Sales Conversions

Live Feeds are one of the most effective ways to boost your conversion compared to the rest of the sales practices. E-commerce businesses that are eager to sell their products online can take advantage of these practices. Live streaming eases the task of integrating promotional offers with the feeds, generating large sales. 

Furthermore, broadcasting can be used for content marketing throughout the buyer’s journey, allowing businesses to unlock new potential.

Create a Value that Persists

Your life’s defining events might arise at any time. What if you could film every presentation in high definition and utilise the footage in endless marketing and advertising campaigns?

While a large audience attendance is always lovely, imagine if you could ensure that everybody interested in attending your event could do so and have the same experience as everyone else.

Streaming software makes it simple to record a live event and play it back at a later time. Everything memorable that may happen in an unexpected circumstance is captured in all its glory.

The Ability To Do More than Just Get A Feel of Your Audience

Generating thousands of potential leads and Market data about your audience and performance that is generally difficult to quantify may be gleaned via live streaming. 

Real-time opinion polls and accurate viewer engagement numbers are just two examples of interactive features that can seamlessly integrate into a live-streamed event that would be prohibitively expensive or logistically impossible to implement in any other setting.

Half the audience may be bored during a live event, and you wouldn’t know it. The attention span of viewers is especially obvious in broadcasts. You can be wondering things like:

• Were more people watching at the start of my talk than at the end? 
• And if so, how much so? 
• If someone rewatched my presentation, what would they want to pay special attention to?
• How do others feel about what I presented?

These characteristics of live streaming allow viewers to quickly and clearly comment on the presenter’s performance, which cannot be done with traditional presenting formats.

Bottom Line

In conclusion, live streaming has rapidly gained popularity for companies to foster deeper connections with their target market. Businesses may use live streaming to promote their goods and services, let clients peek behind the scenes, and create a community among their clientele by offering an interactive and engaging platform.

Entities may expand their reach, boost brand recognition, and strengthen consumer loyalty with live streaming because of the low cost and simplicity of implementation. Companies may learn a lot about their target demographic and their preferences by implementing live streaming into their marketing tactics.

In sum, companies have the exciting potential to engage with their audience in real time, develop meaningful conversations, and build enduring connections via live streaming. The ways in which live streaming may be used creatively and effectively are expanding as new tools become available. 

A real connection with its consumers helps a business build a strong relationship and steady revenue, propelling live streaming among leading marketing trends to vouch for. 

Adapts Media is a leading digital marketing agency in UAE assisting digital marketing services to numerous brands across the MENA region. Our competitive and well-research strategies made us the pioneer of the Marketing Industry.