It has been found that people tend to remember things more by watching than by reading or listening. This gave brands yet another opportunity to reach out to their audience more creatively, giving rise to video marketing. Although television commercials existed before this, they always remained out of reach for small businesses because of their high expenditure. 

As we enter 2024, video content marketing continues to be the popular choice for marketers to drive sales and increase brand awareness. In this article, we are going to dive deep into understanding what video marketing is and discover its impact and benefits for a brand.

What Is Video Marketing?

Video marketing is the use of videos on digital channels such as social media to educate customers about a brand’s product and services. That said, with a well-thought-of video marketing strategy, brands can elevate their marketing campaigns and create a distinct brand image, setting them apart from their competitors.

Benefits Of Video Marketing

Increase engagement

Videos are quick to understand as they work on the principle of showing rather than telling, giving customers what they want without having to take a lot of their time. Customers are more likely to stick around a brand they understand and prefer interacting with it.

Boost brand recognition

Not everyone is aware of your brand, and it is your responsibility to educate them. An effective brand video creatively captures people’s attention, conveying their message and values and fostering trust. As a result, this creates a strong connection with customers, affecting brand recall.

Influence buying

Customers believe in what they see more than what they read. A well-crafted video tutorial or a video demonstrating product usage or review enables customers to make quick and informed buying decisions.

Generate backlinks

People share videos that impress them with their friends and within their community. A brand video being shared on other websites generates backlinks, directly affecting their ranking in the search engine result page and increasing authenticity.

Increase website engagement time

Nowadays, people’s attention spans are declining rapidly; hence, it is up to brands to impress in the shortest time possible. That’s where online video marketing comes in handy, as it tends to keep viewers glued to the screen for a considerable amount of time, increasing the engagement time on the website.

Conclusion

Pick up any history book, and you will know that no brands have survived that did not adapt to the change in the market. Sticking to your conventional marketing plan is fine, but molding your strategies with the trendy market is only going to enhance your attempts, and video marketing can do that for you. Now, all you need to do is try a hit-and-trial method to find answers to the burning questions like how to do video marketing, what kind of videos to make, and what channels to target.