One of the most important aspects of a business, which is often overlooked by brands, is customer support and service. No matter how great your product is, bad customer support can ruin your brand image. Lately, with AI’s integration in nearly everything, brands have started to leverage the power of chatbots, a type of conversation AI.

Chatbots have now become a new weapon for companies trying to streamline their customer support system. From addressing simple queries to solving complex questions, chatbots are becoming smarter day by day. Moreover, not only do they operate without any supervision, but they also work 24/7, which greatly benefits customers from across the world from different time zones. So, if you have this burning question of how to increase customer engagement using chatbots, read on to find out.

Lead Generation

Engage in conversation

Chatbots can be utilised as a way to engage customers and ask questions about their likes and dislikes by chatting with them in a conversational manner. This data will help brands identify their potential customers and the types of products they are interested in or are likely to buy.

Facilitate engagements

Chatbots can also schedule meetings, book appointments, or guide customers to make a purchase by catering to their product-specific queries.

Seamless Customer Experience With Platform Integration

Automates repetitive tasks

By integrating chatbots with various systems like e-commerce and marketing tools, brands can automate their marketing efforts. While in e-commerce, chatbots can give real-time updates about a purchase, they can be used to perform repetitive tasks like sending promotional emails.

Personalised recommendation

Based on a customer’s purchase history and personal preferences, chatbots can suggest customers about products that might interest them. This approach can increase the chances of conversion by directly addressing their needs.

Pushing Sales

Upselling

Chatbots can recommend complimentary products or similar products with higher prices or combo options to customers during checkout. This increases the chances of optimising the brand’s average selling value.

Cross-selling

Chatbots can also be employed to influence the customers’ buying patterns and suggest add-ons for products they buy to increase overall revenue generation.

Performing Surveys

Gathering feedbacks

Brands can integrate a chatbot at the end of a purchase, gathering relevant answers to questions related to their experience, like how easy it was to find the product or how much they would rate their purchase experience on a scale of 1 to 10.

Feedback analysis

Chatbots analyze the feedback received from the customer and give brands useful insights into their purchase behavior and areas of improvement, enabling them to make more informed adjustments to their products or services.

Summing Up It’s clear that to stay in the competitive business landscape, not using chatbots or following chatbots future trends is out of the question. From providing quick responses to customer inquiries to transforming businesses by streamlining their marketing efforts, chatbots are doing wonders. Moreover, coupling the power of chatbots with the marketing expertise of Adapts Media, the best digital marketing agency in Dubai, simplifies the optimization of customer engagement and conversion.