Are you thinking about using Instagram Threads marketing for your business? Well, you should. This newbie in the social media world has surpassed 100 million users.

As a companion app to Instagram, Instagram Threads seamlessly complements the existing platform, offering businesses a unique and powerful way to enhance their communication and engagement strategies. 

The Power of Instagram Threads

You can not underestimate the power of this ‘Twitter Killer’, as content creators with a massive following have flooded the app. No wonder it has become one of the most rapidly downloaded apps ever within 2 days of its launch. The text-based app has the potential to revolutionise the social media landscape as the audience has started spending more time on Meta’s new social media platform soon. 

The launch of Twitter’s new rival app has created many advertising opportunities but does Instagram Threads let marketers advertise on the platform? Many internet hustlers and social media marketers want to advertise on the newly launched platform in a similar way as through Instagram ads manager on Instagram. 

However, at the moment, it is “ad-free,” implying the platform has no advertisements. However, based on past experiences with Instagram and Facebook, it’s possible that they may introduce them in the future. Unlike Twitter and Instagram, Threads currently doesn’t have a trending section or an explore page, which sets it apart. 

But It’s not going to stay that way if you read between the lines of what the CEO says below.

The key is getting the users first and then implementing the money-making process. 

A Complementary Extension

Moreover, as per a report from Axios, marketers can now use new features on Threads to promote their products and services. It is worth noting that Instagram currently does not permit direct advertising on Threads, which means early adopters and companies must rely solely on organic posts to attract attention.

Threads follow Instagram’s terms of service, including sponsored content guidelines. Brands working with influencers to publish sponsored posts are expected to use Instagram’s branded content tools, which might be an added feature soon, though not available now.  This will allow advertisers to promote their content on the app through paid promotion, as direct advertising is still not an option.

Creating Exclusivity and Fostering Brand Advocacy

So let’s explore how Instagram Threads works in harmony with the established Instagram ecosystem and maximises its potential for businesses.

Establishing a Personal Connection: Instagram Threads allows businesses to foster a more intimate and personalised connection with their customers, creating a sense of exclusivity and strengthening relationships, thereby enhancing customer engagement. 

Creating a Sense of Exclusivity: Threads enable businesses to share exclusive content, such as behind-the-scenes footage, limited-time offers, or product sneak peeks, generating excitement and a feeling of exclusivity among customers.

Fostering Brand Advocacy: Businesses can turn their customers into brand advocates likelier to share and promote the brand’s offerings.

Driving Sales and Conversions: High-quality content on Threads can incentivise customers to make purchases, leveraging the scarcity and personalised nature of the content to drive conversions.

Delivering Relevant and Timely Information: Targeted messaging on Threads ensures businesses can share tailored updates, promotions, and information directly with their most engaged and interested customers.

Engaging Influencers on Threads: Instagram Threads offers businesses a private and dedicated space to collaborate and communicate with influencers, fostering closer relationships and enabling seamless coordination.

Timely Responses: With the real-time nature of Threads, businesses can provide prompt responses, ensuring that customers receive the assistance they need quickly.

Building Customer Satisfaction: The personalised and attentive customer support offered through Threads enhances the overall customer experience, fostering satisfaction and loyalty.

Here are a few examples of how brands successfully use IG Threads as a marketing platform:


A popular beauty brand has already connected with its most loyal customers through Instagram Threads. The retailer has developed their space on the app offering exclusive content to their customers. This includes sneak peeks of upcoming product launches, behind-the-scenes videos of photo shoots, and personalised makeup tips. 


Glossier is a well-known beauty brand with a strong social media presence. They use Instagram Threads to offer personalised skincare advice to their customers. 


Fitness apparel brand Gymshark utilises Instagram Threads to establish an intimate connection with their brand ambassadors. They share unique workout routines, product previews, and invitations to exclusive events. 

Take Away

IG Threads may appear to be a text-based, & opinion-sharing app for postings and at its novice stage of development, but brands can’t ignore its popularity and viral potential. Having taken the world by storm over the last few days, business-savvy brands can’t risk not jumping onto the Threads bandwagon, using the platform to reach an expanding audience.