Digital marketing is changing the entire marketing landscape altogether. Quite evidently, it’s constantly evolving. It’s, therefore, essential for businesses to keep abreast with the latest trends and abide by an approach that’ll help them take the lead.
As technology continues to evolve, it has become essential for marketers to improvise and leverage the full potential of current trends to stay ahead of the curve. For example, voice search optimization and artificial intelligence are now taking the lead when it comes to building a brand online. This blog aims to compile the list of three digital marketing trends you need to follow in 2021 to up your game:
- Artificial Intelligence in Marketing
Artificial intelligence is no longer the cool tech from Hollywood movies. It has slowly started becoming a part of our daily lives. Marketers all over the world are now reaping its benefits to promote their products across all digital platforms. As per data, almost 60 percent of internet users now actively interact with AI-powered chatbots to understand the product(s)/ service(s) or seek answers to their queries. Not only that but the digital content we consume these days are also curated according to the data gathered by AI algorithms.
The best thing about Artificial Intelligence is, it’s a self-learner. This means the algorithm can learn from the internet by itself without needing any extra help. Artificial intelligence is also providing marketers with better options to ensure more success. JP Morgan and Chase recently created history by using its AI-powered contest writing assistant Persuade to write an ad copy.
- Augmented Reality
Augmented Reality is now among the most popular trends in digital marketing. In fact, it has been making its presence known for quite some time now. Unlike virtual reality, AR has its roots in the real world. It takes objects from the living world and enhances the experience we may have interacting with them through computer-generated perceptual information.
Several brands are already using AR features to make the experience of their customers better and increase sales. Eyewear brand Lenskart uses an AR system to enhance the customer experience during shopping by letting them test the products before finalizing the order.
Brands like Ikea and Gucci are also not far behind. While Ikea lets the customers check out the furniture from IKEA that would match the aesthetic of their rooms simply by clicking a photo of their room and uploading it to their app, Gucci is also garnering popularity among the customers for their use of AR. Gucci lets anyone try out the sneakers they sell simply by pointing the camera down toward the user’s feet. Users can also take photos and share them with others on various social platforms.
This shows the popularity AR is garnering among businesses, and it is safe to assume that it would play a significant role in benefiting digital marketers in the upcoming days.
- Voice Search Optimization.
Phrases like “Okay Google” and “Hey Siri” are now a part of our daily conversations. Whether searching for a new place to eat or looking up an address on the map, users can do anything by simply saying the query on the phone instead of manually typing these. Though Voice Search has existed since 2014, it has gone through several changes over these years, and thus today, it has a more streamlined structure with better features. Google has also recently announced that its Voice Search tool today boasts around 96% accuracy.
Ecommerce brands like Amazon, Flipkart, etc., have already incorporated voice search options on their sites. According to the latest studies, experts predict that more than 50% of online shopping in the future will be done through voice search only. Thus it will have a significant impact on the digital marketing space. Marketers need to become acquainted with how Voice Search Optimization can be used to drive higher search traffic and ultimately increase sales and revenue.
Technology is expected to play a key role in digital marketing. So, it’s integral for marketers to keep abreast with the latest trends and changes in the digital marketing space to drive tangible results. The key is to always be on the lookout for changes and craft strategies to stay relevant in this cut-throat competition.