Being a Marketer working for clients or on in-house projects, you always look to reach out to your potential consumers to generate leads and give recognizable results to reach your targeted goals. Marketers prefer using Email marketing among their core marketing practices to generate leads for the business. There are numerous benefits of email marketing for small businesses to reach out to their audience and milk profit from them.
But before jumping on the benefits of email marketing and the advantages and disadvantages of email marketing, we have to understand what is email marketing.
What is Email Marketing?
Email Marketing is among the widely known and most frequently used marketing techniques across all global platforms. There are numerous benefits of email marketing that make it viable among frequently used marketing practices. Email marketing stands for sending commercial or business-related messages to your potential customers on a large scale. Email Marketing is extensively used to broadcast advertisements, business updates, sales promotions/ offers, and more. Let’s study the advantages of email marketing.
What are the Advantages of email marketing?
A few advantages of email marketing are given below for your reference.
Cost Effective- One of the critical Benefits of Email marketing is that pitching your potential consumers is much lower than other marketing modes.
Flexible Design- One of the significant benefits of email marketing is you can customize your message in any way you like. Email Marketing provides the benefits such as plain text, graphics, or attached files to help you convey your message quickly.
Scalable- One significant advantage of email marketing is that it helps businesses to reach out to a broader audience without spending extra money.
Benefits of Email Marketing
There are several benefits of email marketing for small businesses.
Feedback and Surveys- By keeping Customer Experience a priority, businesses can take valuable input from consumers to find out how their product is doing in the market and the customer’s loyalty percentage. This data will help you with strategies to provide a better user experience.
A better way of interacting with the audience- As a marketer, it’s crucial to keep interacting with the audience. This will keep the customer engaged and build loyalty toward the brand. The most significant benefits of email marketing are that you can interact with a broader audience and can keep them engaged throughout the timeframe.
Generate Organic Traffic on the website: While promoting interactive content for the website, email marketing can be among great option to reach out to potential audiences and increase the website traffic. While creating an emailer to pitch the client, scrutinizing a call to action button to make the reader click on them to direct them to the website.
Increasing Leads: Email Marketing campaigns can help the marketing team generate quality leads. Email Marketing Campaigns also help the marketing cross-verify all the data segments and conclude whether the audience is opening the email. Email marketing especially pressurizes on qualifying the number of leads compared to quantifying them to ensure your sales team isn’t wasting time on bad leads.
Generating Cost effective campaigns- Traditional campaignings like print media marketing and brick-and-mortar marketing are costly and involve tedious work pressure to increase foot traffic. On the other hand, email marketing is comparatively very productive and cost-effective. By reducing the time in production, email marketing campaigns don’t take that much time to set up. Per the client or the business needs, marketers can send one email daily to pitch the consumer directly.
Is Email marketing beneficial?
A recent study  shows a vast majority of customers (99%) read their email daily, and it is by far the most favored method for receiving brand information.
In fact, 40%  of B2B marketers believe that email newsletters are most important to their content marketing success, and 73%  of millennials prefer that firms communicate with them through email.
As marketing enthusiasts, we can’t ignore these stats. To grow your business or the client’s business, we have to keep email marketing among our marketing quiver to pitch customers in various domains.
Email Marketing is among the ancient and most reliable marketing techniques which are most used among marketers to generate quality leads. Email marketing helps businesses to interact with potential customers and help them keep their loyal clients up-to-date with the latest trends and products they are launching. With cost-effectiveness among its perks, email marketing has always been a result-driven approach to go with when you want to target your consumers on various verticles.
Adapts media is one of the leading digital marketing agencies in Dubai, providing email marketing services in Dubai. So, if you are looking for an email marketing agency in Dubai that can assist you with interacting with your audience, reach out to us at:
📞 +971 585 601 701